The Męskie Granie Festival is one of Poland’s most anticipated music events, drawing thousands of fans each year. In 2024, the excitement grew as our initiative there, Każda Puszka Cenna, joined the festival to promote the circularity of drink cans in a truly unique way.
Partnering with Grupa Żywiec, one of Poland’s largest brewers and the festival’s main sponsor, Każda Puszka Cenna became part of the vibrant festival atmosphere in seven cities across Poland. This collaboration wasn’t just about the music but about bringing environmental awareness to life in an engaging, artistic form.
At each concert, festival-goers were invited to participate in an exciting recycling initiative—transforming used beverage cans into a piece of art known as PixelCan. This installation became a symbol of creativity and a powerful reminder that every can has a second life. By participating, attendees learned how simple actions like recycling can contribute to a more sustainable future.
In addition to the artistic project, our recycling ambassadors roamed the festival grounds, helping participants recycle their cans on the go while explaining the importance of recycling and how small, everyday actions can have a big impact on protecting our planet.
Watch the highlights