For over a decade, our initiative, Chaque Canette Compte in France, has pioneered the concept of sustainable sampling in collaboration with leading beverage brands, using 15cl cans to launch new products and energize significant events. Our team has been on the ground, from festivals and concerts to stadiums and beach tours, providing live collection animations with their signature backpacks and collection boxes. But its goal goes beyond just collection—it’s about raising awareness, too, with creative activities like the Every Can Counts PixelCan.
Most recently, Chaque Canette Compte partnered with the iconic beverage brand Oasis to bring the fun and whimsical “Oasis Universe” to life through PixelCan. Each recycled can was painted to represent Oasis’s playful fruit characters, creating a unique and vibrant scene on the Mediterranean tourist coast. This collaboration not only highlighted the importance of recycling but also engaged audiences with an artistic, memorable experience.
Chaque Canette Compte first followed this approach with Coca-Cola, showing that recycling activations like PixelCan are a win-win for both brands and the environment. Over the past ten years, major names like Red Bull, Pepsico, and Carlsberg have followed suit, joining our initiative to make events more sustainable. With the addition of Suntory (the parent company of Oasis), all the key players in the beverage industry unite on this shared mission: ensuring every can is collected and recycled at events.