Our Czechian chapter and Coca-Cola have renewed their impactful partnership, enhancing their presence at Live Nation concerts throughout 2025 in the Czech Republic. This year’s collaboration introduces a cooperation dedicated to recycling ambassadors equipped with special recycling backpacks, making the drink can collection more efficient than ever during the events.
The 2025 concert season kicked off spectacularly with Iron Maiden in Prague, where the team was in full force. While Coca-Cola provided refreshing samples to concert-goers in the partner section, our ambassadors with their signature recycling backpacks were present throughout the venue, ensuring that every empty can would be properly collected and recycled.
“After great partnership during the Prague Pride event in the past, we knew we had to continue and expand this initiative,” explains Tereza Gyurjánová, manager of Každá plechovka se počítá. “Our backpack-equipped ambassadors represent on-site recycling solution at large events, making it easier than ever for fans to dispose of their cans responsibly while enjoying world-class performances.”
The partnership will continue throughout the summer concert season at major Live Nation events, including:
- Iron Maiden – May 31, Prague
- Imagine Dragons – June 9-11, Prague Letňany
- Bruce Springsteen – June 15, Prague
- AC/DC – June 26, Prague
- Post Malone – August 12, Prague