“Run for those who can’t” is the motto of one of the most anticipated running events of the season, the Wings for Life World Run in Vienna. This year, over 206,000 participants worldwide, including a remarkable 13,000 in Vienna alone, joined the run for a greater cause in May. And among them was our initiative in Austria, Jede Dose zählt, proudly supporting the event’s cause while championing yet another important mission: promoting drink can recycling.
By combining interactive games and recycling on the go, our team cheered for the runners and informed thousands of visitors about the importance and benefits of drinking can recycling. Geared up with their signature backpacks, the recycling ambassadors accomplished their mission of educating people about the infinite possibilities of aluminium while making drink can recycling a joyful experience through VR recycling games and other fun activities. With a remarkable global participation of over 206,000 runners, including two team members, the 2023 edition achieved a milestone, raising an impressive €5,802,595 through entry fees and donations for spinal cord research.
The Wings for Life World Run World Run was just the beginning of Jede Dose zählt’s recycling journey. As World Environment Day approaches on June 5th, our initiative will join Every Can Count’s International Recycling Tour 2023 in Vienna and Graz. But its journey won’t stop there. Taking drink can recycling to new heights, Jede Dose zählt will also participate in the FORMULA 1 GRAND PRIX AUSTRIA 2023, held from June 30th to July 2nd in Spielberg, Styria. The worldwide event will serve as another opportunity for our team to engage with racing enthusiasts and spectators while recycling on the go and raising awareness about sustainability.