Ogni Lattina Vale, in partnership with CIAL Consortium, took centre stage at Comicon Naples, held from April 28th to May 1st, on a mission to encourage people to recycle their drink cans and promote more sustainable events with a standout installation and interactive games.
One of the event’s highlights was the Every Can Counts PixelCan, a signature installation of 2,000 aluminium cans forming the Comicon logo. This eye-catching display, placed at the entrance to the central theatre, was a powerful symbol, capturing visitors’ attention and encouraging good environmental practices.
Throughout the event, our recycling ambassadors, equipped with backpacks, collected empty cans on the go and educated visitors about the advantages of proper waste disposal and a circular economy. To engage with the public even further, CIAL organized a quiz called “Ogni Lattina Vale: Quante sono?” Participants had the opportunity to guess the number of drink cans included within a bale, with the chance to win the Ricicletta—a bicycle made from 800 recycled aluminium cans.