Our local chapter, Every Can Counts UK, returned to Latitude Festival with a high-impact recycling activation, engaging festival-goers through interactive experiences and awareness-raising initiatives.
A team of 15 ambassadors, supported by our iconic mascot Canzee, the eye-catching Every Can Counts soapboxes, and LATITUDE giant letter bins, collected thousands of cans and encouraged meaningful conversations about recycling. Our mission was to make recycling simple, fun, and impossible to miss. Canzee proved once again to be a crowd favourite, sparking smiles, selfies, and conversations about drink can recycling.
Over 1,200 festival attendees completed our recycling questionnaire, helping us raise awareness about key recycling facts and better understand public attitudes towards sustainability. Aluminium is endlessly recyclable, and every recycled can could be back on the shelf in as little as 60 days. By engaging with festival-goers in a relaxed, entertaining environment, our team highlighted the positive impact small actions can have on the planet.