Every Can Counts Romania started a-ten-cities road trip in order to find and award Romanians who recycle their drink cans and PETs, and to increase awareness on becoming active doers.
The recycling adventure called Naţionala de Reciclare (National Recycling) was developed together with Romanian partners GreenPoint Management, PENNY, Coca-Cola HBC, Bergenbier S.A,. and Can Pack Recycling and is supported by local authorities.
Nationala de Reciclare started on September 24 with the purpose of creating a national team of people who do their best to recycle as much as possible, and it succeeded with over 14,000 people from the first five cities receiving our message, and over 12,398 drink cans and 11,059 plastic bottles (PET) were collected in Tulcea, Iaşi, Suceava, Bacău, and Sibiu. The impact of the campaign was reflected on social media as well, with over 193,000 people from these cities reached. The campaign ended by finding new recycling champions also in Oradea, Cluj-Napoca, Târgu Mureş, Constanţa, Bucureşt.