The Electric Picnic Festival, renowned for its upbeat music lineup, vibrant atmosphere, and unforgettable experiences, recently took place at Stradbally, Ireland. Amidst the vibrant ambience and electrifying music, our local programme seized the golden opportunity to participate and use this popular festival as a platform for a meaningful cause: encouraging festival-goers to recycle their empties. The result? The collection of more than 9,000 drink cans.
Every Can Counts’ “I <3 RECYCLING” metal bins near the entrance were hard to miss and reminded festival-goers that small actions can make a big difference in protecting our planet. These eye-catching cages were a beacon of environmental consciousness throughout the weekend, reminding visitors that small actions, like drink can recycling, can make a big difference in sustainability.
Our 14 recycling ambassadors tirelessly roamed the campsites and collected every drink can while engaging with festival attendees. They even initiated 1,000 recycling surveys with participants, giving them a chance to win tickets to next year’s Electric Picnic Festival. To reward visitors for their recycling efforts, our team offered Electric Picnic x Every Can Counts Ireland co-branded t-shirts and keyrings. These exclusive gifts were not just souvenirs; they were made from recycled aluminium, embodying the essence of aluminium’s infinite possibilities.
The impact of our team’s presence at the festival showcased the power of collective action and individual commitment towards recycling. As festival-goers danced to their favourite tunes, they were also inspired to play an active role in protecting our planet. As we look forward to next year’s Electric Picnic festival, we can’t help but highlight the turn of the “I <3 RECYCLING” slogan into a reality.