Nestled between the Bojana River and the Adriatic Sea in Montenegro, the Ada Divine Awakening Festival is a unique annual event held on the picturesque island of Ada Bojana. This six-day celebration of life, nature, awareness, and intimacy has gained popularity for its combination of fun, socializing on the sandy beach, music, and various workshops. One remarkable feature of the festival is its commitment to environmental protection and recycling.
This setting aligns perfectly with our programme’s goal to promote drink can recycling when out of the home. So, our local initiative saw a fantastic opportunity to make a difference at the Ada Divine Awakening Festival. Our mission is to inspire and educate people about the importance of recycling aluminium cans, and this festival presented an ideal platform for this message. Collaborating with talented artists, Svaka limenka se računa took an innovative approach to raise awareness about recycling. Used beverage cans were transformed into painting canvases, creating a striking visual representation of the infinite possibilities of recycling. These unique artworks served as a powerful reminder to visitors that aluminium cans can be given new life through the recycling process.
Festival-goers were encouraged to enjoy the festivities and take time to reflect on their actions and make responsible choices. By recycling their drink cans, attendees could actively participate in reducing their environmental footprint. This unique combination of celebration and consciousness-raising demonstrates that every can truly counts when preserving natural resources.