Christmas is a season of joy and giving—giving back to our loved ones and to the environment. It’s also a perfect moment to reflect on something bigger: the health of our planet, our shared home. That’s the real gift: every can you recycle is actually the meaning of giving back to yourself and the environment. Recycling drink cans may seem like a small act, but when done collectively, it’s an efficient way to reduce waste, save resources, and protect the environment.
Aluminium is endlessly recyclable. Every can you recycle can return as a new can in just 60 days and its life cycle lasts forever, just like the spirit of the holidays. This festive season, as countless drink cans pop open in celebration, here’s a jolly reminder: Recycle them all, wherever you are. Let’s enjoy the moment while moving closer to a more sustainable future for everyone. Let’s make this season one of hope and meaningful change. Let’s #KeeptheCycleGoing
From all of us at Every Can Counts, Merry Christmas and Happy New Year!
2024 Rewind
As 2024 comes to a close, we’re celebrating a year of the most memorable moments. Across 21 countries worldwide, our teams elevated recycling efforts to new heights, sharing inspiring stories that recycle forever. Looking ahead to 2025, we’re ready to welcome fresh ideas and innovative recycling solutions to bring us closer to our vision of 100% drink can recycling. Together, we’re making every can, everywhere, count.