To achieve a truly circular economy and 100% can recycling throughout Europe, people and brands need to act in unison. It’s with great pleasure then that Ogni Lattina Vale, our programme in Italy, have partnered with Amazon for a joint activity in September and October to further pursue this goal.
As part of the “Recycling Week 2021” initiative, three of Amazon’s operation centres, Passo Corese, Colleferro, and Terrazza Piemontese will organise a separate collection of used aluminium cans by the company’s employees. All cans collected will be recycled with the support of CIAL, Italy’s National Aluminium Packaging Consortium, which represents the Every Can Counts programme in the country.
The proceeds from the recycled cans will be then donated by Amazon and CIAL to a non-profit organization that will be identified later. This project is coordinated by CIAL to strengthen the separate collection of aluminium, in a country where approximately 70% of the aluminium packaging is recycled every year.
Despite the obvious challenges brought by the pandemic, Ogni Lattina Vale has managed to secure a variety of partnerships and activations during major events such as the Misano Moto GP, the Viareggio Carnival, the Giffoni Film Festival, and a summer recycling campaign in over a hundred Calabrian beaches, together with the Marine Parks Authority of the Region.
