every can counts ireland

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Rude Boys & Girls Recycle with Every Can Counts at the Irish International Ska & Reggae Festival
Rude Boys & Girls Recycle with Every Can Counts at the Irish International Ska & Reggae Festival 1920 1080 adminEirini

Every Can Counts celebrated the return to live music events in Ireland at the Irish International Ska & Reggae festival this September.  Alongside Ball Corporation, Every Can Counts created the first ever ska inspired PixelCan.

Music lovers took time out from skanking (dancing) to enter a competition to win one of two mini breaks by posting pictures with the PixelCan on social media and tagging the Every Can Counts accounts.  Meanwhile, Ball Corporation kept the audience hydrated by sampling Cano Water, and giving away the hugely popular aluminium cup.

Of course Every Can Counts ambassadors were onsite to help members of the public to recycle their drink cans and cups with ease into their recycling backpacks.

With huge support from the artists in the form of shout outs, and musical tributes, the onsite signage at the festival stage, the PixelCan activations and our ambassadors meeting festival goers, we reached 100% of event attendees with our messages over this unforgettable weekend.

The fun did not stop there, we brought the festival to the sea side town of Tramore each day, reaching way beyond the festival gates, and inviting members of the community to get in on the fun. 

Check out Olliverio Olly Riva from The Magnetics singing the song ”Every Can Counts” during the Irish International Ska & Reggae festival!

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Every Can Counts and The Naked Collective join forces in Ireland
Every Can Counts and The Naked Collective join forces in Ireland 2560 1280 adminEirini

While Ireland has one of the highest rates of aluminium drink can recycling in Europe, with 89% of cans in the country being recycled or recovered in 2019, there is still so much more we can do to reach 100%. One way is to collaborate with like-minded brands such as The Naked Collective, a carbon-neutral Irish startup that specialises in vegan, low-sugar vitamin drinks.

As the first-ever drinks brand partnership in Ireland for Every Can Counts, this collaboration aims to inspire and encourage more people to recycle their empty drink cans. Both partners will work together to spread the message that drink cans are endlessly recyclable, and at the same time The Naked Collective will provide funding to the Every Can Counts programme.

Founded in 2019 and based in County Kildare, The Naked Collective has designed drinks that meet the needs of both health and eco-conscious shoppers. Its first two product ranges, which recently launched in Ireland and the UK, include Mude and So.Beer – a range of vegan, natural sparkling beverages and non-alcoholic lagers. From sourcing its plant-friendly ingredients to recyclable and compostable packaging for its cans and boxes, sustainability is at the forefront of the brand. The partnership with Every Can Counts Ireland builds on its sustainability commitments and will help it achieve the goal of ensuring that 100% of its cans are recycled. 

Niall Phelan, Co-Founder of The Naked Collective said: “From the ingredients we use to our processes and packaging, our aim as a brand is to make the world a healthier, better place. “We’re a purpose-led company and our decision to partner with Every Can Counts shows exactly that. The partnership is us doing our bit to increase recycling rates in Ireland.”

Róisín O’Brien, Every Can Counts Ireland Programme Manager, said: “We’re very excited to announce our first Irish drink brand partnership with The Naked Collective. ‘’The company fits so well with what we’re trying to achieve as we both have the same mission – to save precious energy and resources by ensuring every drink can is recycled. We’re looking forward to working with The Naked Collective over the next year to help raise awareness and inspire recycling throughout the nation.”

As the saying goes, “If you want to go fast, go alone. If you want to go far, go together.”

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