While Ireland has one of the highest rates of aluminium drink can recycling in Europe, with 89% of cans in the country being recycled or recovered in 2019, there is still so much more we can do to reach 100%. One way is to collaborate with like-minded brands such as The Naked Collective, a carbon-neutral Irish startup that specialises in vegan, low-sugar vitamin drinks.
As the first-ever drinks brand partnership in Ireland for Every Can Counts, this collaboration aims to inspire and encourage more people to recycle their empty drink cans. Both partners will work together to spread the message that drink cans are endlessly recyclable, and at the same time The Naked Collective will provide funding to the Every Can Counts programme.
Founded in 2019 and based in County Kildare, The Naked Collective has designed drinks that meet the needs of both health and eco-conscious shoppers. Its first two product ranges, which recently launched in Ireland and the UK, include Mude and So.Beer – a range of vegan, natural sparkling beverages and non-alcoholic lagers. From sourcing its plant-friendly ingredients to recyclable and compostable packaging for its cans and boxes, sustainability is at the forefront of the brand. The partnership with Every Can Counts Ireland builds on its sustainability commitments and will help it achieve the goal of ensuring that 100% of its cans are recycled.
Niall Phelan, Co-Founder of The Naked Collective said: “From the ingredients we use to our processes and packaging, our aim as a brand is to make the world a healthier, better place. “We’re a purpose-led company and our decision to partner with Every Can Counts shows exactly that. The partnership is us doing our bit to increase recycling rates in Ireland.”
Róisín O’Brien, Every Can Counts Ireland Programme Manager, said: “We’re very excited to announce our first Irish drink brand partnership with The Naked Collective. ‘’The company fits so well with what we’re trying to achieve as we both have the same mission – to save precious energy and resources by ensuring every drink can is recycled. We’re looking forward to working with The Naked Collective over the next year to help raise awareness and inspire recycling throughout the nation.”
As the saying goes, “If you want to go fast, go alone. If you want to go far, go together.”