Heavy metal and aluminium, as a metal, have one thing in common: they never die. They can live forever without ever losing their unique properties. Thus, they never lose value and they are here to stay. So, it’s not surprising that legendary Spanish rockstars including Tete Novoa from Saratoga, Óscar Sancho from Lujuria and Mariskal Romero from La Heavy, have joined forces in a very creative campaign with one clever message, that Metal Never Dies.
Similarly to heavy metal, where generations of fans keep the cycle of music going, aluminium can also go on and on. Moreover, it’s a legendary material and shares a certain star quality among other packaging materials. Therefore its every bit is immortal, just like heavy metal and the legends behind it.
Metal Never Dies or #ElMetalnNuncaMuere is an initiative of our Spanish programme, Cada Lata Cuenta, in collaboration with MariskalRock that is aiming to raise awareness about the infinite recycling potential of metal drink cans in a fun way. Let’s rock!
METAL NEVER DIES
DRINK · ENJOY · RECYCLE
More info: www.elmetalnuncamuere.com