At the end of August, at Ljubav Festival 2025 in Luka Beograd, music, good vibes, and humanitarian spirit came together with Svaka limenka se računa, the local initiative in Serbia.
Our recycling ambassadors guided festival-goers with backpacks to properly dispose of their cans on the go. At the same time, a street artist created a unique artwork from the cans – CANvas – inspiring everyone to join the environmental awareness action. Being part of events like this sends a clear message that fun and environmental responsibility can go hand in hand. In addition to promoting humanity and solidarity, the core mission of Every Can Counts is to encourage people to recycle every can wherever they are.
Every small action, like properly recycling a can, makes a big difference, and festivals are the perfect place to show how collective efforts can make the world a better place and help build a more sustainable future.