At Jarocin Festival, where rock history meets modern rhythm, our local chapter, Każda Puszka Cenna, returned once again to remind festival-goers that every can truly counts, especially when it’s recycled.
With the slogan “Don’t crush cans. Return them intact to our Friends – Każda Puszka Cenna,” the initiative echoed the upcoming changes in Poland’s waste management system. As the deposit-refund system drew near, the message was clear: cans have value, and crushing them means losing it.
“Jarocin is a special place for us — it’s where our journey began seven years ago. It was here that we first introduced selective can collection in the ‘out-of-home’ model. Coming back always feels like coming home.”
— Jacek Wodzisławski, Każda Puszka Cenna.
Thanks to the support of partners like Good Taste Production, Wielkopolskie Centrum Recyklingu, and ZGO Nova, the initiative brought a range of engaging activities to the festival grounds. Among them was the eye-catching PixelCan installation, a pop-art piece made from 2,000 uncrushed aluminium cans, this year featuring a majestic polar bear, offering a visual “cool down” in the heat of the rock-fueled atmosphere.
Special bins were placed at beverage outlets, and Każda Puszka Cenna’s iconic recycling ambassadors, wearing their signature backpacks, roamed the grounds, encouraging attendees to dispose of their cans properly. The voting bin added a fun twist, while the PixelCan became a symbol of how art, circularity, and music can come together.
“Każda Puszka Cenna has become part of the Jarocin Festival’s DNA. The PixelCan installation, in particular, reflects our shared philosophy — combining creativity with environmental responsibility.”
— Marta Skwierzyńska, Project Manager, Good Taste Production.
Jarocin Festival 2025 proved once again that rock and responsibility can go hand in hand, and that even the smallest gesture, such as returning an intact drink can, can be part of a larger movement.