Everyone was excited about events finally coming back after two years of cancellation due to the pandemic. And of course, our team in Austria was ready to kick off a sustainable season full of exciting recycling activities all around the country.
Starting point was the Wings for Life World Run in Vienna in May, where together with Red Bull,Jede Dose zählt, raised awareness about the advantages of drink can recycling among almost 10.000 runners and their friends, family and fans. With our recycling ambassadors , the VR game and other fun activities, our team educated people on site and online.
Just a week after the Every Can Counts International Recycling Tour that also took place in Vienna and Graz, for the first time, Jede Dose zählt, cooperated with the organizers of the UCI Mountain Bike World Cup mid June in Saalfelden Leogang (Salzburg). Our backpackers got lots of amazing feedback from visitors and collected hundreds of drink cans that can now be brought back into the recycling cycle.
During the beginning of July was the next event highlight that awaited our team: the Formula 1 Rolex Grand Prix of Austria 2022 in Spielberg (Styria). Never before have so many people visited the Formula 1 race in Austria – more than 300.000 visitors enjoyed the race. In the middle of this crowd, our recycling ambassadors not only contributed to a sustainable event and got lots of media attention for it, but also showed the fun side of recycling with the games they brought to the race track.
Jede Dose Zählt joins the Calle Libre Street Art Festival
From August 1 to August 7, the Calle Libre Festival will take place in Vienna for the 9th time. With an unbeatable festival atmosphere and while the street art activations and numerous concerts take place, our Austrian initiative will be there celebrating “Regeneration”, this year’s motto of Calle Libre that focuses on environmental protection.
During this year’s popular street art and music festival, international artists will transform the abandoned Nordwestbahnhof, a former train station in Vienna, into a huge outdoor art gallery. And Jede Dose Zählt will exhibit its own sustainable form of art with the colorful Every Can Counts Pixelata, that will be created by an artist with the help of the festival goers.
This interactive experience will make the event unforgettable, in terms of sustainability and environmental protection, as visitors will have the chance to create a work of art themselves from empty drink cans. Along with the Pixelata and the booth, our team will also set up exciting games that educate people about the importance of drink can recycling.
And more to come in August, our Austrian initiative, is visiting again Spielberg for the Austrian MotoGP. In September, recycling will reach new heights at the Air Power in Zeltweg (Styria) and make sure once more to #KeepTheCycleGoing and that every consumed drink can ends up in the recycling bin!