This April, fans of the urban scene flocked to the tenth and jubilee edition of the 2HOT4STAGE festival, set against the vibrant backdrop of the Port of Belgrade. From April 11–13, 2025, the city pulsed with music, energy, and creativity as artists, performers, and festival-goers came together for three unforgettable days of entertainment.
Amidst the electric atmosphere, our initiative, Svaka limenka se računa, brought the event a refreshing and meaningful dimension. With engaging, hands-on activities, our team encouraged young festival-goers to think differently about recycling and take their first steps in the can recycling journey—proving that sustainability can be fun, inspiring, and an integral part of urban culture.
A standout feature of the activation was the Every Can Counts PixelCan, an eye-catching art installation made from used drink cans. Right on-site, local artists transformed this metallic canvas into a powerful visual experience, using creativity to convey the importance of recycling. Complementing this, our recycling ambassadors moved through the crowd, helping visitors recycle their empty drink cans and making sure they reached the right place—the recycling stream.
The buzz didn’t stop there. Festival trophies, made from recycled aluminium drink cans using our custom-built VulCan machine, captured everyone’s attention. These unique prizes were more than just awards—they were statements of creativity and sustainability. Even before the festival kicked off, the spotlight was on recycling with a dramatic aluminium-melting demonstration at Dorćol Platz, one of Belgrade’s most beloved cultural hubs. The event not only turned heads but also highlighted the full recycling loop to a broad audience.
While music took centre stage, the festival offered much more—dance battles, rap clashes, beat-making sessions, a tattoo corner, and graffiti zones ensured there was never a dull moment. Threaded through it all was our message: recycling can be bold, fun, artistic, and seamlessly woven into modern culture.