The Ljubav Festival celebrated for its lively atmosphere, charitable mission, and outstanding music performances, took place on August 24th at the Port of Belgrade. This year, the event added an exciting new layer by partnering with our initiative, Svaka limenka se računa, incorporating environmental protection into its well-established humanitarian focus.
The aim was simple yet meaningful: to raise awareness about the importance of recycling drink cans and encourage festival-goers to participate. Attendees could either drop their empty aluminium cans into dedicated recycling spots spread throughout the venue or dispose of them directly into the signature backpacks, designed for on-the-go recycling and carried by our easily recognizable recycling ambassadors. Every collected can was sent straight for recycling, helping to reduce waste and promoting a more sustainable lifestyle.
Adding to the festival’s appeal, a live art installation took place, where an artist used recycled drink cans as a canvas to create an extraordinary piece. This artwork not only captivated the audience but also creatively highlighted the endless possibilities of aluminium. The finished piece will be sold, with all proceeds going to charity, bringing the festival’s vision full circle — blending entertainment, environmental awareness, and a strong commitment to helping others.