Under the summer sky and the pulsing rhythms of electronic music, Każda Puszka Cenna and Lech brought sustainability to the heart of Audioriver Festival, one of Poland’s most celebrated music events, held once again at Łódź Błonia Park.
From July 11–12, festival-goers danced to the sounds of global icons such as Charlotte de Witte, DJ Tiësto, Adriatique, WhoMadeWho, Chase & Status, Gesaffelstein, Mall Grab, Sevdaliza, and 175bpm, all while learning about the upcoming deposit-refund system for beverage cans in Poland.
The Każda Puszka Cenna team, with Lech, set up eye-catching installations and recycling stations that encouraged attendees to dispose of their cans responsibly. The message was clear: recycle your cans — they’re about to become more valuable than ever. A voting bin added a playful twist, while the InstaSpot, a photo zone celebrating the festival’s famously bold fashion, became a hotspot for selfies and recycling.
“The timing and location of our activities are no coincidence. Audioriver is a key stop on Lech’s festival calendar, and with the deposit system just around the corner, education is essential. Together with Każda Puszka Cenna, we’re showing people that cans will soon carry real financial value — and that crushing them means losing that value. This is especially important for us, as 55% of our beer is sold in aluminium cans,” — Grzegorz Adamski, Public Affairs and Sustainability Manager, Kompania Piwowarska.
With every beat and every can, Audioriver proved that music and cirularity can move people, literally and figuratively.