At this year’s Tauron Nowa Muzyka Katowice, one of Poland’s most iconic music festivals, the circularity of drink cans took centre stage thanks to the collaboration between our local chapter, Każda Puszka Cenna, and Lech. From June 19–22, festival-goers didn’t just dance to the beats of Zamilska, Francesco Tristano, and Avtomat, but they also became part of a movement that turns every can into a new one.
Armed with special backpacks and collection bins, our recycling ambassadors helped attendees actively participate in the selective collection of aluminium cans. A unique “voting bin” allowed them to cast their vote using empty cans, while a striking installation made entirely of uncrushed Lech cans became a popular photo spot and a powerful visual reminder of the value of recycling.
“As a major beverage producer, including our non-alcoholic Lech Free, we know that introducing a deposit system for cans means reshaping consumer habits. That’s why our slogan this year is ‘Relax, Don’t Crush.’ Through our partnership with Każda Puszka Cenna, we’re building a consistent message around the importance of keeping cans intact. This initiative at Tauron Nowa Muzyka Katowice is another step in our sustainability journey,” said Małgorzata Walędzińska-Półtorak, Sustainability Programs Manager, Kompania Piwowarska SA.
This was the first festival collaboration of the year for Każda Puszka Cenna and the first time teaming up with the Lech brand. With Poland’s deposit system for beverage cans just months away, the initiative focused on educating the public while ensuring that every collected can, crushed or not, was recycled.
“We’re proud to kick off our festival season at Tauron Nowa Muzyka Katowice. Partnering with Lech allows us to amplify our message just ahead of the deposit system launch. And yes, we danced too — because recycling and music make a perfect duet,” said Paweł Wiśnioch, Każda Puszka Cenna.