This year our Polish team, Każda Puszka Cenna joined forces with Kompania Piwowarska, Poland’s largest beer producer and part of Asahi Europe and International, to promote recycling at three popular festivals: the Polish Hip-Hop Festival, Audioriver, and Pol’and’Rock Festival.
Together, they created a special zone that grabbed the attention of festival-goers, offering a fun and educational space to learn about the benefits of recycling. This partnership with Kompania Piwowarska helped us spread the recycling message even further.




“The starting point for this collaboration is the company’s goal of ‘Creating Meaningful Connections.’ Beyond selling beer and promoting our brands, we want to actively participate in creating a positive atmosphere at events where everyone feels good, and in managing the waste associated with our beer sales. That’s why, together with our partners, we’re taking actions that can be both simple and effective. We focused on education but more importantly on proper waste management, especially that related to our products, to show that caring for the environment can go hand in hand with good fun” – says Małgorzata Walędzińska-Półtorak, Sustainable Development Manager in Kompania Piwowarska.
Thanks to this collaboration, in 2024, Każda Puszka Cenna not only collected almost 24,000 aluminum cans but also helped build a community that is more aware of the environmental challenges we face.