The “Infinity Room” installation, created by our UK chapter, is back at Catalyst Science Discovery Centre and Museum in Widnes. This time, it’s here for a whole year – ready to spark even more recycling magic!
Step inside a giant drink can and discover the endless possibilities of aluminium recycling. Mirrors and floating cans bring the magic to life – reminding everyone, young and old, why recycling matters.
Following its debut launch at the centre back in 2023, the Infinity Room is back at Catalyst for 2026. Still immersive, still eye-catching, and ready to inspire the next generation of recyclers.
Step Inside The Infinity Room
As you step inside the giant drink can, you’re surrounded by mirrors and floating aluminium cans, creating the illusion of infinite reflections. It’s playful, immersive, and the perfect spot for a photo. But it’s also packed with purpose.
Built with 1,500 recycled aluminium cans and 25 square metres of mirrors, the Infinity Room brings recycling to life in a way that’s unforgettable for visitors of all ages.
Why Drink Can Recycling Really Does Make A Difference
Aluminium is one of the most valuable materials in your recycling bin. It can be recycled again and again without losing quality.
Recycling drink cans is quick and efficient —your empty can could be back on the shelf in just 60 days. Recycling aluminium also saves 95% of the energy needed to make new aluminium from scratch. That’s a win for you and the planet.
Click here to learn more about the drink can recycling process.
Chris Latham-Warde, Programme Manager for Every Can Counts UK, said:
“We’re so pleased to be bringing the Infinity Room back to Catalyst after its popular first visit. The installation is designed to capture attention and spark conversations about aluminium’s value and why recycling matters.
“Aluminium can be reused again and again and every empty can has the potential to be back on the shop shelves in as little as 60 days. We hope visitors to Catalyst and our installation leave feeling motivated to keep that cycle going.”
Linking Science, Sustainability and the Curriculum
Catalyst is using the Infinity Room to show how chemistry connects to our climate, with hands-on displays and activities inspired by the national curriculum.
For schools, it’s a unique way to bring sustainability and science together. For families, it’s a fun way to see how everyday choices – like recycling a drink can – can make a real difference.
Meryl Jameson, Marketing Manager at Catalyst Science Discovery Centre and Museum, said:
“We’re excited to welcome the Infinity Room back to Catalyst following the enthusiasm it received during its first run. It’s a brilliant way to engage visitors with an important message, while offering a fun and immersive experience for families and young people.
“At Catalyst, we’re passionate about helping people explore science and understand the impact we can all have on the world around us. Working with Every Can Counts helps bring sustainability to life in a creative, hands-on way – and we hope it encourages visitors to make sure every drink can they use is recycled.”
Planning Your Visit to the Infinity Room at Catalyst
The Infinity Room is included with your standard admission to Catalyst. No extra cost, just extra inspiration.
Click here for more info about admission prices.
Catalyst Opening Times:
- Closed Mondays
- Tuesday & Wednesday: 10am–2pm
- Thursday to Sunday: 10am–4pm
Find the Infinity Room in the Interactive Gallery on the ground floor.
Planning a family day out, a school trip, or just want to see recycling in a whole new way? The Infinity Room is a must-see experience. And a powerful reminder that every can really does count.