As the summer sun graces the picturesque Spanish coasts, our team, Cada Lata Cuenta, is gearing up to embark on an inspiring journey along the sandy shores. Our dedicated ambassadors are set to launch the annual summer recycling campaign to encourage beachgoers to recycle their empties and embrace more sustainable practices to keep the outdoors clean.
With a focus on inspiring thousands of people to change attitudes and behaviours towards drink recycling, our team will travel to the Canary Islands, Andalusia, and Galicia coastal gems. Apart from encouraging vacationers to recycle their drink cans whilst out of home, they will engage even further with them through a series of surveys, gaining valuable insights into recycling habits and helping city councils to pave the way for more improved recycling systems.
With Spain’s coastal destinations being popular vacation spots, our team seeks to inspire tourists and locals alike to recycle every drink can and enjoy their leisure time on the beach, leaving no trace behind. “We return to the beaches for another year to recycle 100% of the drink cans so that citizens cultivate the habit of depositing their cans in the yellow container, a small action with a great environmental return”, mentioned Pablo García, programme manager of Cada Lata Cuenta and Doctor in Ecology.