Bierol, a brewery in Tyrol (Austria) and the environmental organization Protect our Winters Austria (POW) have joined forces to save what everyone loves: Austrian mountains and their surrounding nature. With a beer that was crafted for this special project they want to set an example for proper recycling and promote the importance of a more circular economy. Jede Dose zählt supports the project with its expertise in can recycling.
How does a beer help the environment?
It’s super easy: “Cold Stoke” – a Pale Ale filled in cans is the ideal beer to take up on the mountain and enjoy in beautiful nature. There is no chance of breaking or sunshine changing the taste of the beer. When the can is empty however, it becomes even more powerful: Because for every recycled can of “Cold Stoke” Bierol donates 50 Cents to POW and the money directly goes into environmental projects.
Christoph Bichler, head brewer and owner of Bierol, mentioned: “The aluminium recycling rate in Austria is currently at 70 percent, that is not enough. If we want to protect our environment, we have to be more careful with resources and more importantly, we cannot leave packaging lying around in nature. With our new campaign we want to draw attention to this issue and be part of the change.”
Drink. Recycle. Protect our nature.
“Cold Stoke” is the first Austrian beer that sets an example for environmental protection in this specific way and everyone can be part of it: Buy a “Cold Stoke“, enjoy the taste and send a photo of recycling the empty can to the Instagram account of @protectourwintersaustria –Bierol will then donate 50 Cents to the NGO.