one minute brief

The Every Can Counts One Minute Brief

The Every Can Counts One Minute Brief 2560 1280 adminEirini

Our programme in the UK partnered up with One Minute Briefs, challenging Twitter users with the following design brief: 

Create posters that highlight the infinite recyclability of drink cans and inspire people to do the right thing with their empties. #EveryCanCounts 

The one-day challenge got more than 200 entries! Twitter users submitted their unique designs and sketches. Each one of them highlighted aluminium as a permanent material, and the environmental benefits of drink can recycling. 

There were so many gems among the submissions that picking the top 3 designs was no easy task for the Every Can Counts UK team.

The winners list:

1st place: @rowan_softley

This design ticks all of our boxes! It’s creative, clever, and it communicates the benefits of can recycling in a simple but really effective way.

2nd place: @jackhally

What better than a classic movie reference to help bring the recycling story to life? This minimal design is subtle but it really makes an impact. Great work.

3rd place: @StuartWitts

A clever design that both grabs attention and clearly illustrates the timelessness of a recycled drink can. Nice one Stuart!

Honorable mentions:

However, the submissions’ list doesn’t end here. Feeling inspired? Take a look at the collection with all the entries

Every can counts and by recycling your empties you leave a positive impact on the planet saving valuable energy and resources. Spreading the message was the purpose of the brief and, ultimately, it was creatively achieved!