Our programme in the UK partnered up with One Minute Briefs, challenging Twitter users with the following design brief:
Create posters that highlight the infinite recyclability of drink cans and inspire people to do the right thing with their empties. #EveryCanCounts
The one-day challenge got more than 200 entries! Twitter users submitted their unique designs and sketches. Each one of them highlighted aluminium as a permanent material, and the environmental benefits of drink can recycling.
There were so many gems among the submissions that picking the top 3 designs was no easy task for the Every Can Counts UK team.
The winners list:
1st place: @rowan_softley
This design ticks all of our boxes! It’s creative, clever, and it communicates the benefits of can recycling in a simple but really effective way.
2nd place: @jackhally
What better than a classic movie reference to help bring the recycling story to life? This minimal design is subtle but it really makes an impact. Great work.
3rd place: @StuartWitts
A clever design that both grabs attention and clearly illustrates the timelessness of a recycled drink can. Nice one Stuart!
Honorable mentions:
OBM entry: @mideascreative 
OBM entry: @shaneohare13 
OBM entry: @hitmakecopygood
OBM entry: @jackhally
OBM entry: @testkrofatter
OBM entry: @hannahhaworth15 
OBM entry: @huliogeordio80
However, the submissions’ list doesn’t end here. Feeling inspired? Take a look at the collection with all the entries.
Every can counts and by recycling your empties you leave a positive impact on the planet saving valuable energy and resources. Spreading the message was the purpose of the brief and, ultimately, it was creatively achieved!