aluminium drink cans

Kathe Kouti Metrai X Costas Spathis: Recycling Done Differently

Kathe Kouti Metrai X Costas Spathis: Recycling Done Differently 2560 768 adminEirini

The popular Greek artist emphasises the importance of recycling through a new photography awareness campaign in partnership with Kathe Kouti Metrai, the Every Can Counts programme in Greece.

Photographs by architect Costas Spathis, often inspired by nature and Greece, travel across the globe. His unique outlook on the world, which is both abstract and totally symmetrical, has earned him 360.000 followers on Instagram, while his images convey different messages through his dynamic ‘less is more’ philosophy. It is this unique outlook and his love of nature that encouraged our initiative in Greece to appoint him as artistic director of its new public awareness campaign on the benefits of aluminium can recycling and circular economy. 

When asked about the campaign, Spathis stated: “Through the art of photography and generally through my work, I try to make people more conscious of the environment; I try to promote the grandeur of nature and highlight the value of recycling. Through this collaboration, I aim to emphasise the unique properties of aluminium as a sustainable packaging material, as well as the significant efforts being made by Kathe Kouti Metrai. As part of this campaign, I am creating messages by stressing the relationship between man and can, and using shapes and compositions featuring aluminium drink cans”.

Aluminium is a valuable material that does not belong in the general waste bin. It can enjoy endless life cycles and take on thousands of forms. Aluminium cans are recycled far more frequently than any other packaging worldwide, thus saving 95% energy compared to their primary production. Their recycling also contributes to an equivalent reduction in CO2  emissions, which are responsible for the greenhouse effect. The perpetual life cycle of aluminium drink cans is what inspired Spathis, since aluminium can be recycled while still maintaining its quality. His images remind people to throw their empty cans in the right bin, thus embracing circular economy and r contributing  to a more sustainable future for the planet.

Recycling out of home: We can do better

Even though recycling is now a way of life in most households, recycling out of home has not yet found the place it deserves in people’s conscience. In Greece, the average rate of aluminium can recycling is 55%, which makes the programme’s presence in the country even more important, since its goal is to inform and encourage  people  to recycle every soft drink, beer or water can, wherever they are. According to Eirini Topouzidou, the Every Can Counts programme manager in Greece, “every can that finds its way into the right bin saves energy and natural resources, and brings us one step closer to a sustainable way of life. Spathis’ photographs manage to get this message across in the best way possible, and also express the philosophy of our programme, which is always in search of creative ways to inspire people to change their habits and view recycling in a different light”.

The awareness campaign was well received by the greek media and was featured in popular websites and magazines.

&ΞANA We CAN Dance: A creative campaign by Kathe Kouti Metrai

&ΞANA We CAN Dance: A creative campaign by Kathe Kouti Metrai 2496 1406 adminEirini

&ΞANA (&AGAIN in Greek) is an energetic campaign that brings together selected Greek creatives with our local programme Kathe Kouti Metrai and the Every Can Counts mission to encourage  people to recycle their drink cans wherever they are, and to have fun doing so. 

Inspired by the unique properties of aluminium drink cans, that can be recycled over and over again – essentially forever – the campaign’s goal is to create original content that highlights the importance of on-the-go recycling, while promoting the principles of a more circular economy. 

&ΞANA Vol1 – We CAN Dance 

What do recycling and dancing have in common? Just like with dancing, in order to start the infinite recycling cycle, all you need is someone to make the first step. And, as with almost everything, change can only happen when it starts from within our own self. For Matthew Papadopoulos, an award-winning choreographer and founding member of the legendary LoonaBeats Crew in Thessaloniki, this was the core idea behind his powerful dance act that aims to inspire people to change attitudes and behaviours around drink can recycling.

Through a dynamic, energetic choreography, Matthew along with eight more dancers, show us how small gestures in our everyday life can have a big impact on the environment and invite us to think about what we can do today to make a difference tomorrow; placing the empty drink cans in the right bin is the first and most important step of the can recycling journey – an incredibly quick process where old drink cans become part of a new bike, car, coffee pot or even new cans within 60 days of being collected. And everything starts again &AGAIN, forever. 

We CAN dance, we can make a difference! Watch the full video 👇

Concept-choreography: Matthew Papadopoulos @matthewpap_lbc, @academy_skg

Directed by: @yourwhitemoments

Dancers: @maria.vernardou, @alex.savides, @laertisiskoss, @stella_mpakirtzi, @stephaniechatz, @vasilis_karajohn, @jimmy_orlia, @sia_mouss

Mission Possible: Running a festival that produces zero waste

Mission Possible: Running a festival that produces zero waste 1920 1080 adminEirini

Have you ever wondered whether it’s possible to organise a waste-free festival when it comes to beverage packaging?

That’s what Każda Puszka Cenna, -the Every Can Counts in Poland- managed to achieve during the Męskie Granie event in Żywiec. With an audience of 5,000 people, it certainly paid to aim high when it comes to recycling at big events. Anyone visiting the Męskie Granie – and thirsty – had only two options of packaging to choose from: either aluminium drink cans or returnable glass. All drink cans were collected either in special letter bins or by our program’s recycling ambassadors with their backpacks.

By combining our motivated animators teams, an educational programme, social media communication and additional recycling containers placed strategically on the festival field, we have literally managed to close the aluminium loop. Our local team was extremely proud to be working with the Żywiec Group that made this festival possible, and is looking forward to even better results with even bigger audiences in the future.

Każda Puszka Cenna: the ECC Pixelata appears at the International Green Film Festival in Krakow

Każda Puszka Cenna: the ECC Pixelata appears at the International Green Film Festival in Krakow 1920 1080 adminEirini

Every year, the International Green Film Festival in Krakow puts the spotlight on environmental protection, ecology, and ways to rationally manage the earth’s resources. Participants are able to enjoy dozens of films, workshops and engage in panel discussions.

Thanks to the collaboration with the film festival, near Krakow’s Wawel Castle, our team in Poland was able to set up a wonderful Pixelata. Visitors had the chance to take part in the creation of a spectacular design made of two thousand aluminium drink cans! The installation was available in one of the most attractive touristic places in Krakow for seven days, offering the opportunity to at least 15,000 visitors to take pictures and reimagine the recycling process in the most creative way.