aluminium can recycling

New Infinity Room Exhibit Opens In Glasgow Science Centre

New Infinity Room Exhibit Opens In Glasgow Science Centre 1904 571 Matina Zavoudaki

Our initiative in the UK has opened the Every Can Counts Infinity Room in Glasgow Science Centre. The installation aims to teach people about the importance of recycling drink cans by illustrating the infinite recyclability of aluminium.

Those who step inside the giant drink can will find themselves in a mirrored room that creates an illusion of being surrounded by an infinite number of suspended aluminium cans. At the same time, a narrator will take them on an educational journey through aluminium can recycling and its environmental benefits.

The immersive exhibit, which is made up of 1.500 recycled cans and 25 square metres of mirrors, makes for an ideal photo opportunity and its launch coincides with Recycle Week (17th – 23rd October). The Infinity Room becomes the second installation to be displayed by our team in the UK during Recycle Week this year, after the Every Can Counts Rainbow Archway appeared in Liverpool city centre on Friday.

The exhibit in Glasgow Science Centre will be open to the public from Monday 17th October until January 8th next year.

Visitors can share their own photos and videos of the Infinity Room on social media to enter a prize draw for the chance to win tickets to experience the Newton Flight Academy at Glasgow Science Centre – which is home to Scotland’s only full-motion flight simulators. Click here for full prize draw details.

Graham Rose, creative director at Glasgow Science Centre, said: “We are always looking to develop our sustainability initiatives, whether it’s making sure there are plenty of recycling bins on site or educating the local community with our public engagement programme.

“Every Can Counts’ work around recycling awareness is important in keeping drink can recycling front of mind amongst the public, and we’re really pleased to be hosting this one-of-a kind installation to help spread the word.”

According to a recent survey completed by Every Can Counts UK, nearly two thirds (65%) of people who live in Glasgow say they’re becoming more conscious of environmental concerns and their own carbon footprint.

Meanwhile, more than three quarters (76%) of Glaswegians think that the local council could be doing more to encourage recycling locally.

Glaswegians consume an average of four drinks from aluminium cans each week, with drink cans being amongst the city’s most recycled type of packaging.

Chris Latham-Warde from Every Can Counts UK added: “Recycle Week is the perfect occasion to launch our new Infinity Room installation in partnership with Glasgow Science Centre.

“We can all help the environment by doing the right thing with recyclable packaging, such as drink cans. Our installation seeks to illustrate this in a really visual way by capturing the infinite recyclability of aluminium. We want to leave visitors inspired by the vital role they can play in keeping this cycle going and enabling aluminium to be recycled again and again, forever.”

To find out more about Glasgow Science Centre visit

Každá Plechovka Se Počítá takes part in Red Bull’s 400 race

Každá Plechovka Se Počítá takes part in Red Bull’s 400 race 1920 1080 adminEirini

Dubbed “the hardest 400 meters in life” , Red Bull’s extreme running race is not for the faint-hearted as it requires stamina and great technique. Taking place in Liberec and returning after two years, it’s an impressive sports spectacle that Každá Plechovka Se Počítá, our programme in Czech Republic, was delighted to participate in.

Thankfully, the task of our programme’s recycling ambassadors was much easier than reaching the finishing line! The Every Can Counts backpackers were there to help people recycle their empty cans and highlight the importance of aluminium can recycling and circular economy.

A popular cross-border event, Red Bull 400 is something we’re always looking forward to returning to!