For the second consecutive year, our Spanish team, Cada Lata Cuenta, has partnered with the Cadiz City Council and local associations to promote sustainability during the Carnaval de Cádiz, one of the most famous carnivals in the country.
Cada Lata Cuenta has installed several recycling points in the most popular squares to help people recycle their empties. As many as 54 local establishments have installed recycling bins and containers with the programme’s message. The aim of this joint effort is not only to facilitate drink can recycling but also to enhance a sense of environmental responsibility among the visitors. More than 70 recycling points have been set up for the carnival-goers to deposit waste responsibly.
During the carnival, the recycling ambassadors of the programme were actively promoting the importance of keeping public outdoor spaces clean and recycling drink cans. Their efforts were wider than the festival season, as they also aimed to raise awareness about the significance of recycling beyond the event. To achieve this goal, they conducted surveys on recycling habits outside the home. They engaged with the community to understand their attitudes towards recycling, aiming to inspire more people to adopt sustainable practices in their daily lives.