Our local chapters, Every Can Counts UK and Ireland, joined forces, returning to Stendhal Festival to inspire festivalgoers to recycle their drink cans and play an active role in a truly circular economy.
The well-known ”I <3 Recycling” letter bins were once again a standout feature, providing a fun and visible way for attendees to recycle their empty cans. A team of recycling ambassadors was present throughout the weekend, engaging with festivalgoers, collecting cans, and raising awareness about the importance of keeping aluminium in the recycling loop.
This year’s activation also featured the debut of Candy, the brand-new mascot for Every Can Counts Ireland, who helped attract attention and spread the recycling message across the festival grounds.
Throughout the event, 490 people took part in the recycling survey, learning more about the infinite recyclability of drink cans and the positive impact of everyday recycling habits.