Our Czech initiative, Každá plechovka se počítá, proudly participated in the multi-genre festival Mezi Ploty in Prague in May. The event, held over a vibrant weekend, was an excellent opportunity to showcase our mission through the iconic metal heart and informative panels, spreading awareness about the benefits of recycling drink cans.
Mezi Ploty, a festival known for its diverse and inclusive nature, attracts a broad audience. It serves as a unique platform that bridges the gap between the general public and those with disabilities or mental illnesses, aiming to break down societal barriers through its rich and varied programme. The festival’s commitment to inclusivity and community support is further validated by its prestigious EFFE Label recognition, celebrating its cultural and social impact.
The partnership between Každá plechovka se počítá and Mezi Ploty was incredibly valuable. Our metal heart, symbolizing unity and inclusivity, resonated deeply with the festival’s vision. Visitors engaged with our installation, learning about the environmental impact of recycling and the positive change it can bring to our communities.