For the second year in a row, our team in Brazil, Cada Lata Conta, in partnership with the recycling professionals from Rio de Janeiro, will be present at the samba school parade, raising awareness among revellers about the sustainability of aluminium drink cans and ensuring 100% recycling.
On 17-20 and 25 February, Rio de Janeiro will be even more colourful and joyful with the samba schools parade on Marquês de Sapucaí Avenue. All this atmosphere has everything to do with the most modern, innovative and sustainable packaging: the aluminium drink can. Cada Lata Conta will participate again in the most fantastic popular party worldwide.
Abralatas, the Brazilian Association of Aluminum Can Manufacturers, coordinates the programme in Brazil. At the Carnival in Rio de Janeiro, Cada Lata Conta will be at the Sambadrome to collect, separate and properly dispose of 100% cans for recycling.
Every action is carried out in partnership with the Independent League of Samba Schools of Rio de Janeiro (Liesa); SESC; Pólen, a consultancy specializing in sustainability; and Recicla Rio, Movimento, and Febracom, which are recycling cooperatives in Rio de Janeiro.
With more than 100 recycling professionals, the goal of the initiative is to surpass last year’s milestone of eight tons of cans collected and raise the awareness of an increasing number of revellers about the importance of sustainability in our choices when consuming products and the proper disposal of aluminium cans. The recycling professionals will collect, sort, store, and weigh the cans during the event. After this process, they are correctly forwarded for recycling, generating income for the recycling professionals and protecting the environment.
“Just like last year, we will have five days of intense activities to have a sustainable Carnival at the Sambadrome Marquês de Sapucaí, the home of the Rio Carnival Parades. We rely on the important work of the recycling professionals in Rio to educate the revellers and recycle 100% of the aluminium cans,” highlights Cátilo Cândido, Executive President, Abralatas. “The samba schools parade is famous worldwide for the cheerful atmosphere that will take over the Sambadrome and spread across all revellers. We now have the challenge of making the Rio Carnival the most sustainable party on the planet, just like the aluminium can,” he completed.
Recycling in Brazil
For over 15 years, Brazil has maintained an average aluminium can recycling rate of 95%, reaching a record of 98.7% and more than 30 billion recycled cans in 2021. Brazil is the third largest producer of cans globally, with factories across all Brazilian regions. This segment is prepared to expand and meet the requirements of the modern and conscious consumer who values sustainable products and packaging.