During the vibrant San Isidro Festival in Rivas-Vaciamadrid, our Spanish team, Cada Lata Cuenta, hit the streets, promoting sustainability and encouraging people to recycle their empty drink cans on the go with the message ‘’El Metal Nunca Muere’’, aka Metal Never Dies.
In collaboration with the Rivas-Vaciamadrid Council, our initiative aimed to raise awareness about recycling and foster an eco-conscious mindset among festival goers. To make the event more environmentally friendly, our recycling ambassadors engaged with festival-goers, surveyed their recycling habits outside of the home and organized interactive and educational activities that allowed participants to learn more about sustainability, proper waste management, and the benefits of aluminium recycling.
The survey results, conducted among festival attendees to gain insights into their recycling habits outside of the home, revealed that 61% of the participants recycled at home. However, the survey also highlighted that only 22% of respondents recycled while away from home. This data emphasized the importance of promoting recycling beyond residential settings.
To further engage festival attendees, Cada Lata Cuenta invited people from Rivas-Vaciamadrid to create our programme’s signature #PixelCan installation. Using 2,000 recycled cans, participants transformed the blank canvas into a colourful mural. The installation served as a visual reminder of the importance of recycling and showcased the infinite possibilities of aluminium cans.