For the 5th consecutive year, the Every Can Counts French chapter, Chaque Canette Compte, hosted the “Canettes d’Or’ Awards”, attracting record-breaking number of entries. Over 250 new products and initiatives were submitted across 12 categories, showcasing the innovation and sustainability efforts across beverage industry.
The entries were carefully reviewed by a jury of design and marketing experts, professional journalists and representatives from Metal Packaging Europe, alongside specialists from La Boîte Boisson, CITEO and the ECC team, including the Every Can Counts Global Director David Van Heuverswyn.
This event was an opportunity for Chaque Canette Compte to spotlight the partners and initiatives that have supported the programme’s activities and campaigns to promote drink can recycling over the past two years.
A total of 20 prizes were awarded. The highlights:
-Recycling Ambassador: Brasserie Kronenbourg for their innovative collaboration with Chaque Canette Compte in supermarkets.
-Committed Brand: Tourtel Twist.
-Partners of the Year: the NGOs “Les Connexions” and “ABC Charity Association”.
-Best Initiative: the local collectivity “Sud Rhone Environnement”.
Finally, Chaque Canette Compte’s long-standing partner, Coca-Cola, made a special guest appearance to present the ‘Responsible Event’ trophy to the Olympic Torch Relay, recognizing their large-scale joint action during the Olympic Games.
