For the first time, our French initiative, Chaque Canette Compte, teamed up with Schweppes to collect used cans and create a unique PixelCan, once again supported by CITEO. This collaboration turned a fun tasting experience into a sustainable, engaging activation, showing that even small everyday actions, like recycling a drink can, can make a difference.
On May 22nd, Schweppes brought a refreshing touch to the La Défense area in Paris, the city’s central business district, with a free Schweppes can tasting. The event was managed directly by Suntory collaborators from the brand’s local headquarters, giving visitors a chance to enjoy the iconic drinks while exploring the bustling area.
The event was a fantastic opportunity to reach professionals and visitors across La Défense’s skyscrapers, spreading the message of recycling high above the city streets!