Chaque Canette Compte, which is celebrating 10 years of success this year, was in the starting blocks to go back into the field! Deprived of its flagship summer events but mobilized on social networks, CCC was finally back in the saddle for a frantic race to recycle cans during the Tour de France: the first major international event to resume!
This is our seventh consecutive year and follows the success of the 2019 edition that was marked by the launch of the new “PixelCan” animation. In partnership with Citeo and with the support of Amaury Sport Organization (ASO), organizer of the Tour de France, CCC once again invested into fan parks at the Tour to educate spectators about sorting and recycling cans.
The PixelCan was a homage to French cycling legend Raymond Poulidor who passed away last year. A contest was organized on social media to also involve our global French audience, and 346,621 people were reached, followed our videos and stories, and 161,000 interactions were recorded on our digital media (likes, comments, shares, etc.).
Despite the threat of COVID-19, this first major event was also a pleasant breather for a French public happy to see the return of the famous race and a major success in the field: 54,000 visitors attended the two fan parks to celebrate the end of summer sunbeams and the PixelCan animation welcomed more than 20,000 of them.