Benelux

On October 10, an Every Can Counts team equipped with can collection backpacks and a custom three-wheeler roamed the streets in the centre of Ghent, Belgium, to raise awareness about the sorting and recycling of cans.

On that sunny Saturday, the enthusiastic team engaged with passers-by consuming cans in the historic heart of Ghent and explained why it is so important to recycle aluminium cans even while consuming them on-the-go.

While the drink can recycling rate in Belgium stands at 98%, almost one can out of two is recovered from incinerator bottom ash, meaning that half of all cans are placed in the wrong waste bin.

The activities in Ghent were supported with a campaign on Instagram and Facebook, a press release, and resulted in a two-minute national radio interview.

On Sunday, September 20, a team from Every Can Counts Benelux circulated the streets of Brussels to raise awareness about the sorting and recycling of cans. Whether on foot, by bike, or on a scooter, the people of Brussels occupied the public spaces to go for walks and play sports.

A team of two hostesses and a tricycle driver walked and cycled around to collect cans being emptied and most often not collected for recycling. At the same time, they passed on to consumers the manifold advantages of the aluminium drink can including its infinite recyclability!