In a harmonious blend of dance, music, and sustainability, our Spanish initiative, Cada Lata Cuenta, partnered with the Manzaswing Festival for its third edition, transforming the event into a celebration of both culture and environmental awareness.
The festival, which took place in Manzanares El Real, a town near Madrid, transported attendees back to the 1940s with its lively Swing music and engaging Lindy Hop workshops while encouraging them to participate in an impactful recycling journey. During the swing concerts and high-energy dance sessions, our team invited festival-goers to enjoy the festivities and contribute to a healthier planet by recycling their cans and other materials. This activation wasn’t just about fun—it was a call to action, reminding everyone of the infinite possibilities of aluminium.
In collaboration with LaTarara Cultural and the Manzanares El Real Council, Cada Lata Cuenta brought our recycling message to life. The festival became a shining example of how communities can come together to celebrate culture while protecting the environment at the same time.