ABOUT US
Every Can Counts UAE is an innovative behaviour-change initiative working to inspire, encourage and empower people to recycle their empty drink cans.
Why? Because every recycled can helps preserve the Earth’s resources, save energy and greenhouse gas emissions, creating a more sustainable future for everyone.
We are passionate about the infinite recyclability of aluminium and our mission is to raise awareness about the importance of recycling drink cans in an engaging way.
Every Can Counts began in the UK in 2009, and now has presence in 18 countries in Europe, plus Brazil, the USA and the UAE. Over the years, the programme engaged with dozens of drink brands, hundreds of events, thousands of organisations and millions of consumers.
The launch of the Every Can Counts UAE chapter has been made possible thanks to a partnership between Emirates Global Aluminium and drink cans producers Crown and CANPACK Middle East.
Our vision is to collect and recycle EVERY drink can in the UAE.
WHAT WE DO
Our job is to help you recycle every drink can wherever you consume them!
We work with organisations, events and volunteers to communicate the benefits of recycling drink cans and improve out-of-home can recycling collection.
We deliver engaging and inspirational communications that encourage people not only to recycle, but to think differently about the value of their empty drink can.
WHY EVERY
CAN COUNTS
CAN COUNTS
Aluminium recycles forever – all drink cans are endlessly recyclable.
It takes 95% less energy to make a can from recycled aluminium.
Every can recycled reduces the carbon footprint of the next one made.
Only about 30% of aluminium drink cans are recycled in the UAE every year. More than 440 million aluminium cans currently end up in landfill sites in the UAE annually.
The UAE COP28 Presidency and global aluminium industry leaders set a target to reach at least 80 per cent aluminium drink can recycling by 2030 and near 100 per cent by 2050.
Recycling cans saves natural resources as well as energy and carbon emissions.
GET INVOLVED
Join us on our journey towards a 100% recycling rate for drink cans.
Get in touch here, and let’s work together to make every can count!
OUR EVENTS
Emirates Dubai 7s
At the Emirates Dubai 7s, one of the region’s most iconic sporting and entertainment festivals, Every Can Counts brought sustainability to the forefront of the global celebration. Held from 28th to 30th November 2025 at the Sevens Stadium, the event united world-class rugby, music, and community spirit.
Visitors of all ages and nationalities enthusiastically engaged with the Backpackers and Cage Letters installations, dropping their empty cans and helping to build the colorful Pixelata artwork. The Every Can Counts team highlighted the importance of recycling aluminum cans, showing how small actions can collectively create a meaningful environmental impact.
The activation transformed sustainability into a fun and interactive experience, adding a vibrant educational layer to one of Dubai’s most anticipated annual events.
Taste of Abu Dhabi Event
At Taste of Abu Dhabi, Every Can Counts joined the city’s ultimate food, drink and music festival, inspiring visitors to embrace sustainability. The team educated visitors on the importance of recycling aluminum cans, highlighting how small actions can make a meaningful environmental impact. With branded collection backpacks, the Every Can Counts ambassadors engaged children and adults alike, encouraging them to drop their empty drink cans into the ECC recycling points and contribute to the vibrant Pixelata at the event. This dynamic initiative transformed Taste of Abu Dhabi into an immersive sustainability experience, making recycling fun and accessible for future changemakers.
FNDM Event
At the Outlet Mall in Dubai, Every Can Counts participated in the FNDM Event, inspiring the younger generation to embrace sustainability.
The team educated visitors on the importance of recycling aluminum cans, highlighting how small actions can make a significant environmental impact. With branded collection backpacks, the Every Can Counts ambassadors engaged teenagers, encouraging them to dispose of empty drink cans in the ECC recycling bins available at the event.
This dynamic initiative transformed the FNDM Event into an immersive sustainability experience, making recycling fun and accessible for future changemakers.
Club Fair Event
Club Fair Event
Every Can Counts took part in the University of Dubai’s Club Fair to inspire student sustainability.
The team emphasized the importance of recycling aluminum cans, showcasing how small actions can have a big impact.
Ambassadors collected used cans in branded backpacks and encouraged students to use ECC recycling bins at the event. This initiative turned the Club Fair into a hands-on sustainability experience, empowering the next generation to take action for a sustainable future.
UAE FA Final 2025 – Mohammed Bin Zayed Stadium
Back on the pitch for another exciting year, we activated at the UAE FA Final with a dynamic setup featuring the PixelCan wall, custom backpacks, and dedicated recycling bins. Fans engaged with the installation before and after the match, showing how even major sporting events can become platforms for sustainable action. The energy was high, and so was the impact!
Middle East Film & Comic Con – April 2025
Every Can Counts brought the sustainability mission to life at Comic Con 2025 with an eye-catching PixelCan wall made from over 2,000+ recycled cans. Visitors were encouraged to recycle their empty cans in our backpack or bin on-site and take part in fun photo moments. With hundreds of interactions, the activation sparked creative conversations about circularity and conscious consumption in a space loved by youth and pop culture fans.
Taste of Dubai – 2025
Every Can Counts served up sustainability at Taste of Dubai with ambassadors wearing backpacks and bins stationed across the venue, ensuring every drink can had a chance to be recycled. From foodies to families, visitors were encouraged to make recycling part of their festival experience. The activation blended seamlessly with the vibrant atmosphere, proving that good taste includes good habits.
Dubai Desert Classic – 2025
Set against the scenic backdrop of the Emirates Golf Club, Every Can Counts participated in the Dubai Desert Classic, encouraging golf fans to recycle their drink cans throughout the tournament. With branded bins and on-ground ambassadors, we made it easy for attendees to do their part in protecting the planet, a subtle but impactful presence in a premium setting.
Taste of Dubai – 2024
At one of the UAE’s most loved food festivalsin Dubai, we combined good taste with good habits. Our on-ground team ensured every empty can was captured for recycling, using branded backpacks and convenient bin placements across the venue. The activation blended seamlessly into the vibrant festival environment while delivering a clear message: recycling aluminium is simple, effective, and something everyone can do, even while enjoying your favorite street food.
Dubai Desert Classic – 2024
Set on the prestigious greens of Emirates Golf Club, our activation at the Dubai Desert Classic showed that even in luxury leisure spaces, recycling has a place. Equipped with branded bins and mobile ambassadors, Every Can Counts made it easy for attendees to dispose of their drink cans responsibly. The quiet impact of this presence, alongside an elegant sporting atmosphere, helped emphasize the importance of individual actions in creating lasting environmental change.
World Environment Day – 2024 | International Recycling Tour
As part of the International Recycling Tour, we marked World Environment Day with dual activations at Dubai Media City and Rixos JBR. ECC ambassadors collected drink cans and interacted with the public, sharing how aluminium can be recycled infinitely with no loss in quality. These activations showcased how visible, local action supports a global movement, helping the world inch closer to a 100% drink can recycling rate.
COP28 – 2023 | Expo City Dubai
As global leaders gathered in Dubai for COP28, Every Can Counts took the stage with a stunning aluminium PixelCan wall created by Spanish artist Pilar Balsalobre. Positioned at the Sustainability Entrance of Expo City, the installation served as a symbolic reminder of aluminium’s infinite life cycle. Visitors engaged with the space, shared their moments, and learned about the environmental benefits of recycling. This global platform amplified our mission and underscored the role of design and storytelling in climate education.
Workshops
Little Legends Winter Camp Workshop
Every Can Counts brought its sustainability education program back to Little Legends Winter Camp, delivering six interactive workshops that combined recycling education with creativity and hands-on learning. Children across age groups explored the journey of aluminium cans through engaging activities, discussions, and creative challenges designed to make sustainability simple and memorable.
The workshops reinforced the importance of everyday actions in protecting the environment, demonstrating how experiential learning can effectively build eco-conscious habits
Myriad University – Earth Day Workshop
To mark Earth Day, Every Can Counts launched its School & University Engagement Program at Myriad, right in the heart of youth living spaces. The session featured an interactive seminar on sustainability followed by a fast-paced recycling quiz. Students participated with enthusiasm, proving just how powerful youth-led change can be. This was the first of many workshops aimed at empowering future recyclers across the UAE.
Al Samha School Workshop
To mark Environment Day, Every Can Counts (ECC) hosts an interactive workshop at Al Samha School for Girls, designed to engage energetic Grade 6 students in the importance of aluminum can recycling. The session features hands-on activities and open discussions, sparking curiosity and strong participation.
By the end, students gain a clear understanding of the recycling process and feel empowered to take action toward a more sustainable future.
GEMS Modern School Workshop
Sustainability takes center stage at GEMS Modern School as Every Can Counts (ECC) conducts an interactive workshop with Grade 6 students, highlighting the importance of recycling aluminum cans. The session is filled with energy, curiosity, and thoughtful discussions as students explore how small actions can lead to big environmental impact. It concludes with a meaningful pledge, with each student committing to support ECC’s mission for a cleaner, greener future.
GEMS Our English High School for Girls Sharjah Workshop
The Every Can Counts (ECC) recycling workshop takes center stage at GEMS Our Own English High School for Girls, Sharjah, engaging students from Grades 6 to 11 in a powerful sustainability experience. Through interactive presentations and lively discussions, students explore the impact of recycling aluminum cans and learn how simple actions can lead to lasting environmental change.
The workshop wraps up with a heartfelt moment as each student proudly takes a pledge to support a greener, more sustainable future.
Little Legends Summer Camp
The Every Can Counts workshop brought color, creativity, and climate action to the Little Legends Summer Camp. Over three days and six interactive sessions, children aged 3 to 16 explored the magic of aluminium can recycling, discovering how a simple action can help keep the cycle going. From engaging presentations to superhero-themed quizzes, every activity was designed to spark curiosity and build eco-awareness. Younger campers brought printed can designs to life with bright colors, while older groups transformed real aluminium cans into bold works of art with acrylic paint. With two age-specific sessions each day, every child experienced the message in a way that resonated with them.
More than just a workshop, it was a celebration of creativity, sustainability, and the power of small actions to make a big difference.
Expo City Summer Camp
The Every Can Counts (ECC) workshop at Expo City Summer Camp brought sustainability and creativity together for children aged 5–7.
Across three workshops held on 1st and 13th August, young campers explored the importance of recycling through an engaging ECC presentation, a lively quiz with sticker rewards, and a colorful art competition where they decorated printed can designs.
By blending fun and learning, the workshops showed children how small actions can make a big impact on the planet, inspiring them to think creatively and act responsibly.
Bright Learners School Workshop
Bright Learners School became a hub of inspiration when Every Can Counts hosted a recycling workshop, fostering a passion for sustainability among students.
The workshop featured two sessions, one for Grades 1 to 3 and another for Grades 4 to 8, each with over 100 enthusiastic participants. Students engaged in hands-on activities and discussions about the importance of recycling aluminum cans and how even small actions can make a difference.
The experience ended with a pledge , where students committed to becoming environmental stewards for a greener, healthier tomorrow
Sabri Indian School Workshop
The Every Can Counts recycling workshop at Sabri Indian School was a fantastic opportunity for students to learn about sustainability in a fun way!
With over 100 kids from Grades 1-2, 3-4 , 6-7, and 9-11, everyone got involved in lively discussions and hands-on activities focused on aluminum can recycling. It was great to see so much enthusiasm!
The workshop was wrapped up with a heartfelt pledge , where each student made a promise to help make the world a cleaner, greener place.
Winchester school Workshop
The Every Can Counts recycling workshop at Winchester School was a vibrant celebration of sustainability! Over four sessions, students aged 9 to 14 engaged with more than 100 participants in each group, learning the importance of aluminum recycling and its role in conserving resources and reducing waste.
The workshop concluded with a pledge in which each student committed to protecting the planet, reminding us that every small step contributes to a cleaner, more sustainable future.
Raffle World Academy Workshop
Raffle World Academy Workshop
Raffles World Academy became a hub of environmental awareness as Every Can Counts hosted a series of interactive recycling workshops for students of all ages.
Four sessions were conducted for KG1 & KG2, Grades 1 & 2, Grades 3 & 4, and Grade 5, combining fun activities with meaningful discussions on the importance of recycling aluminum cans and protecting the planet.
Each workshop ended with a heartfelt pledge, as students vowed to take simple, everyday actions toward a cleaner, greener future.
OUR FOUNDING PARTNERS
CONTACT
Every Can Counts UAE