Every Can Counts Benelux collaborated with Statiegeld Nederland to encourage the visitors of PRIDE Utrecht to recycle their drink cans and donate to the Salvation Army.
The deposit return system has been implemented in the Netherlands since April 1st, 2023. Statiegeld Nederland is the implementation organization responsible for all communications around the system. Hence, Every Can Counts is very proud to have the support of Statiegeld Nederland and to join forces by showing the importance of recycling and handing in used aluminium cans.
With a team of four recycling ambassadors and three Statiegeld Nederland volunteers who drove an electric can-shaped car, our team took over the city centre of Utrecht—and with success! The team interacted with hundreds of people and examined the importance of recycling cans when consuming outside of the home. Three big bags filled with cans were donated to the Salvation Army.