Music lovers took time out from skanking (dancing) to enter a competition to win one of two mini breaks by posting pictures with the PixelCan on social media and tagging the Every Can Counts accounts.  Meanwhile, Ball Corporation kept the audience hydrated by sampling Cano Water, and giving away the hugely popular aluminium cup.

Of course Every Can Counts ambassadors were onsite to help members of the public to recycle their drink cans and cups with ease into their recycling backpacks.

With huge support from the artists in the form of shout outs, and musical tributes, the onsite signage at the festival stage, the PixelCan activations and our ambassadors meeting festival goers, we reached 100% of event attendees with our messages over this unforgettable weekend.

The fun did not stop there, we brought the festival to the sea side town of Tramore each day, reaching way beyond the festival gates, and inviting members of the community to get in on the fun. 

Check out Olliverio Olly Riva from The Magnetics singing the song ”Every Can Counts” during the Irish International Ska & Reggae festival!