Każda Puszka Cenna

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Mission Possible: Running a festival that produces zero waste
Mission Possible: Running a festival that produces zero waste 1920 1080 adminEirini

Have you ever wondered whether it’s possible to organise a waste-free festival when it comes to beverage packaging?

That’s what Każda Puszka Cenna, -the Every Can Counts in Poland- managed to achieve during the Męskie Granie event in Żywiec. With an audience of 5,000 people, it certainly paid to aim high when it comes to recycling at big events. Anyone visiting the Męskie Granie – and thirsty – had only two options of packaging to choose from: either aluminium drink cans or returnable glass. All drink cans were collected either in special letter bins or by our program’s recycling ambassadors with their backpacks.

By combining our motivated animators teams, an educational programme, social media communication and additional recycling containers placed strategically on the festival field, we have literally managed to close the aluminium loop. Our local team was extremely proud to be working with the Żywiec Group that made this festival possible, and is looking forward to even better results with even bigger audiences in the future.

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Każda Puszka Cenna: the ECC Pixelata appears at the International Green Film Festival in Krakow
Każda Puszka Cenna: the ECC Pixelata appears at the International Green Film Festival in Krakow 1920 1080 adminEirini

Every year, the International Green Film Festival in Krakow puts the spotlight on environmental protection, ecology, and ways to rationally manage the earth’s resources. Participants are able to enjoy dozens of films, workshops and engage in panel discussions.

Thanks to the collaboration with the film festival, near Krakow’s Wawel Castle, our team in Poland was able to set up a wonderful Pixelata. Visitors had the chance to take part in the creation of a spectacular design made of two thousand aluminium drink cans! The installation was available in one of the most attractive touristic places in Krakow for seven days, offering the opportunity to at least 15,000 visitors to take pictures and reimagine the recycling process in the most creative way.

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Fun, games, and lots of recycling at the CieszFanów Festival in Cieszanów
Fun, games, and lots of recycling at the CieszFanów Festival in Cieszanów 2560 1440 adminEirini

Każda Puszka Cenna the main ecopartner at the festival

Another festival, another opportunity to inspire people to recycle more! Our team in Poland joined the popular Cieszfanów Festival bringing various goodies with them, such as a VR recycling  game, special collection bins in the shape of the festival’s logo, and an amazing team of animators promoting recycling to over four thousand participants in this three-day event. In addition to this, all festival goers had the chance to vote with their empty aluminum cans in specially prepared containers for bands such as Kazik, Kwiat Jabłoni, Big Cyc, Jelonek, Hańba and others.

But that wasn’t all! The cans collected were weighted, with every 15 kilograms of aluminum being exchanged for sport equipment to be donated to the local school. This goes to show that with the right recycling efforts and local partnerships, not only does the environment and the earth benefit, but also the students!

It was great to see CieszFanów Festival prioritising educational activities to raise awareness about recycling.

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