Every Can Counts at the Tour de France in Liège

Last Sunday in Liège, Belgium, saw the launch of the Every Can Counts initiative in the BeNeLux region. With a large booth just a few meters away from the Tour de France finish line, the team welcomed over 160 visitors, took many pictures in the photo-booth and collected as many email addresses for future communication. Overall 30,000 people were present in Liège on Sunday 2 July 2017.

A contest is now running on Facebook until 23 July where two people have the chance to win a beautiful bike. All entries and pictures from the event can be viewed on the brand new Every Can Counts Benelux Facebook page. The page already has 89 followers, has reached over 100,000 people in the Benelux and 3,000 visitors have engaged with our posts.

The next event is scheduled for 28-31 July in Libramont, Belgium, at a large agricultural fair where more than 200,000 visitors are expected!