Our local chapter in Czechia joined the annual F.O.O.D. Piknik at Park Ladronka in Prague, a gastro festival organised by the media house Czech News Center a.s.
A celebration full of good food and cooking shows with free admission for the public, it gave the Every Can Counts initiative direct access to a broad and diverse audience of families, young adults, and older visitors throughout the day.
To engage festivalgoers, Každá plechovka se počítá set up an interactive opinion board, inviting passers-by to guess how many drink cans are recycled in the Czech Republic every year. This short, playful activity worked as an easy entry point: it caught attention, sparked curiosity and naturally opened a longer conversation about can recycling and responsible disposal. That allowed the ECC team to smoothly transition into discussing the value of aluminium, a material that can be recycled again and again without losing its quality.
A key support for the initiative was the recently established collaboration with the local beverage producer PRAGERS, who provided drink samples in aluminium cans. This sampling gave ECC ambassadors a seamless, positive way to interact with visitors, offering a great opportunity to raise awareness about the importance of aluminium recycling. Throughout the entire festival, the recycling ambassadors with their iconic backpacks were on the ground collecting empty cans on the spot and spreading the message that every can really counts.
The event’s biggest attention driver was the Every Can Counts mascot, Canny. With its striking visual appearance and the distinctive rattling sound of the cans, Canny encouraged festivalgoers of all ages to stop for photos, while also generating fresh, engaging social media content on- site.
