This summer Każda Puszka Cenna once again participated in the Męskie Granie tour, showing that music and aluminium recycling can make a perfect match. Organised by Grupa Żywiec, one of Poland’s largest breweries, the tour was a great chance to show what can happen when partners from across the value chain come together to inspire positive environmental habits and make can recycling part of the festival experience.
Across six Polish cities and twelve festival days, this initiative gave festivalgoers the chance to see the Deposit-Return-System (DRS) in action, encouraging them to return their empty drink cans through a simple and rewarding deposit-return experience. Nine outdoor reverse vending machines collected cans, with deposits credited directly to visitors’ credit cards or mobile devices. Also, throughout the tour, the ECC recycling ambassadors were on site with their iconic backpacks to guide visitors along the process and spread the message about the infinite recyclability of aluminium.
The final event in Warsaw brought an extra spark with a spectacular PIXELATA installation inviting people to return uncrushed cans and instantly reclaim their deposit. Alongside this installation, the creative activation “Oddaj Sztukę. Zgarnij Sztukę” (Return a piece. Take a piece.) added another layer of excitement. Festivalgoers who returned their empty cans to the vending machines were rewarded with exclusive prints created by local street artists.
By combining convenient recycling infrastructure, creativity and consumer engagement, Męskie Granie and Grupa Żywiec demonstrated how breweries can help make recycling a natural part of the festival experience.