Every Can Counts Romania has started a new campaign to recycle drink cans in schools. It is a national project developed by Every Can Counts and the Association Zibo Help, through which kindergartens, schools and colleges can collect paper, plastic bottles and drink cans for recycling.
Every Can Counts are once again promoting recycling on this year’s Coca-Cola Christmas truck tour. The campaign is designed to engage consumers and boost recycling rates among consumers across the
Austrian drinks can recycling programme „jede Dose zaehlt“ has been encouraging students embarking on their studies at University to also think about recycling. Over 4 days „jede Dose zaehlt“ demonstrated to the new students at UniLeben fair and in front of the main building of University of Vienna how important can recycling is and how easily it works in everyday life – and how it can be fun too! To get them started and develop the right recycling habits can collecting starter kits were given away.
Chaque Canette Compte attended Paris Games Week in November to promote can recycling in partnership with Coca-Cola Enterprises, who were on-site providing free samples of Coke Zero.