intu Trafford Centre has been awarded a national recycling award in recognition of its work with drinks can recycling programme Every Can Counts. The shopping centre implemented the Every Can Counts programme in June 2015 and the programme has gone from strength to strength. The shopping centre has 243 can collection bins in the centre, these are situated in all the retail and food court units alongside the staff areas.
The original roll out to intu Trafford Centre followed on from research by Every Can Counts, which found that 49 per cent of shoppers had never used their local shopping centre’s recycling facilities, with the availability and visibility of recycling points being cited as the main obstacle.
The success of the programme has been down to the continual promotion and communication of the programme by intu Trafford Centre management to all its staff and the shopping centre’s 31 million annual visitors to recycle their drinks cans.
Richard Paxton, general manager of intu Trafford Centre, said: “Winning a Green Can Award is an amazing achievement for the centre. The number of cans we collect has grown considerably.
“By increasing the number of can collectors available to shoppers and making them more visible with the Every Can Counts branding, we have increased our recycling rate and it has made a significant difference.”
Ruth Meeke, Programme Manager from Every Can Counts, said: “Our research has shown that shopping centres are one of the top locations people consume canned drinks. When you consider that the intu Trafford Centre has 31 million visitors annually the potential savings are immense in terms of recycling.
“This is a great achievement and shows the hard work that intu Trafford Centre have carried to make the Every Can Counts programme a success.”
All of the drinks cans collected will be processed and recycled by Manchester-based JWS Waste.