It’s a playground of over 80 000 m2 and Chaque Canette Compte will be working alongside Coca-Cola and its portfolio of brands throughout the five day event. An estimated 300,000 visitors are expected and Chaque Canette Compte’s team of eye-catching brand ambassadors will be aiming to collect at least 350,000 of the cans that Coca-Cola will be giving away so that they can be recycled.
This is the fourth consecutive year that Chaque Canette Compte has supported Coca-Cola at Paris Games Week. Each year the activity has recorded an average recycling rate of 94% and has collected and recycled more than 785,000 cans in total, giving them the opportunity to be recycled again – forever. At the 2015 event 290,000 of the on 314,000 cans distributed by Coca-Cola were collected for recycling.
The partnership between Coca-Cola and CCC is one that visitors to the Show really appreciate: According to a survey of visitors to the 2015 Paris Games Week by Coca-Cola 95% were aware of the Chaque Canette Compte recycling activity, with 65% saying that they enjoyed the recycling promotion and 44% confirming that it made them keen to recycle more.
You can see updates on the activity on the Chaque Canette Compte Instagram (follow: chaquecanettecompte) and Facebook.
Watch the Chaque Canette Compte team in action at Paris Games Week 2015