Hungary 2016 KEY FACTS & FIGURES

Programme Launched

2012

Brand Manager

László Duma

Funding Partners

SPAR campaign for prizes: 25 April to 5 June 2016 - The campaign allowed to activate about 1,500 new users and we counted 12,000 uploads and 62 satisfied winners. Participants helped to collect and recycle 185,000 used beverage cans.

"Dobd Be Magad" (Throw Yourself In): The Hungarian Every Can Counts programme organised this PR campaign targeting young adults between August and November 2016. It included online contests via a dedicated website where users could test their knowledge about drinks can recycling as well as a campaign called "Aluvaluta" and aiming at getting people to recycle their cans. The whole campaign registered more than 2,000 unique users. The parallel Facebook campaign brought 1,931 new likes and 176 articles and reports were posted via TV, press and radio reaching out to 13,3 million people.

Auchan campaign for prizes: The Auchan campaign ran from 2 November until 11 December 2016 and enabled to activate approximately 1,000 users. It registered 35,000 uploads and 62 satisfied winners. More than 91,000 cans were collected through the Voluntary-Take-Back-Machines of the Hungarian Every Can Counts programme "Minden Doboz Visszajár".

"Dobd Be Magad" (Throw Yourself In) is a PR campaign targeting young adults in Hungary